Case Study

Turpentine Ad Operations

As ad complexity increased on The Cognitive Revolution, AIP built a custom ad-operations workflow that let the network manage placements cleanly while AIP ensured accurate execution in both audio and video.

4 to 5

Ads per episode

8+

Episodes per month

Pre / mid / post

Placement types

Handled

Archive updates

Overall, it's a very smooth and intuitive system. You are reliable, ultra legible, and very responsive. I can trust that no matter the complexity with the show, you handle it with deep understanding.

Natalie Toren / Turpentine

Turpentine Ad Operations
4 to 5 ads per episode

Ad operations interface

Custom ad-management workflow built for real sponsor complexity and reliable release execution.

Engagement Snapshot

ClientNatalie Toren / Turpentine
RoleExecutive producer context for The Cognitive Revolution
Duration24 months
TurnaroundAligned to weekly release cadence
Volume handledTCR ad operations across 228 episodes

Primary Focus

Sponsor operations + release control

AIP owned the post-recording workflow so the client could stay focused on recording, reviewing, and publishing with confidence.

The Challenge

As sponsor complexity increased, the team needed a system that could manage multiple placements per episode and still stay reliable when deals changed later.

The Solution

AIP built a dedicated ad-operations workflow that let the team track slots, placements, and release logic while AIP handled the final production QA and publish execution.

Outputs Shipped

Custom ad-management interface
Release-ready sponsor execution across formats
Archive update workflow when deals changed
Production process that remained legible as complexity increased

Operational highlights

  • Built a custom self-serve ad insertion interface for a real operating team.
  • Handled sponsor changes across both new and previously released episodes.
  • Managed placement logic across audio and video versions of the same show.
  • Kept release execution legible for a network producer, not just an editor.