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Natalie Toren
CEO, Turpentine (acquired by a16z)
Turpentine Ad Operations
As ad complexity grew on The Cognitive Revolution, AIP built a custom ad-operations workflow that let the network manage placements cleanly while AIP ensured accurate execution in both audio and video.
24 months Weekly release cadence turnaround
228 episodes of ad ops
- 4 to 5
- Ads per episode
- 8+
- Episodes per month
- Pre, mid, post
- Placement types
- Handled
- Archive updates
The challenge
As sponsor complexity increased, the team needed a system that could manage multiple placements per episode and still stay reliable when deals changed later.
What we did
AIP built a dedicated ad-operations workflow to track slots, placements, and release logic, while AIP handled the final production QA and publish execution across formats.
What we owned
- Ad-slot planning and placement logic
- Production QA for sponsor changes
- Audio and video stamping at publish time
- Operational visibility for the production manager
What shipped
- Custom ad-management interface
- Release-ready sponsor execution across formats
- An archive update workflow when deals changed
- A production process that stayed legible as complexity grew
“Overall, it's a very smooth and intuitive system. You are reliable, ultra legible, and very responsive. I can trust that no matter the complexity with the show, you handle it with deep understanding. And you always give great creative suggestions.”