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Gus Docker
Host and production lead, Future of Life Institute
Future of Life Podcast
For the Future of Life Institute, AIP unified editing, thumbnails, website publishing, and short-form packaging into one calmer production system, built around their existing tools.
8 months 2 to 3 days turnaround
22 episodes
- 22
- Episodes handled
- 1.9M
- Views in 8 months
- 188K hrs
- Watch time
- +15K
- YouTube growth
The challenge
The team had specific creative requirements, a different recording stack, and multiple moving parts across editing, thumbnails, and publishing.
What we did
AIP customized the workflow to their tools and style, then took over the repeatable post-recording system from long-form edit through clips, website publishing, and release packaging.
What we owned
- Editing and clarity pass for long-form episodes
- Figma-based thumbnail production
- A 3-clip short-form workflow from every episode
- Website publishing and article rollout
What shipped
- Long-form episode edits
- 3 branded clips per episode
- Thumbnails and publish-ready packaging
- Website posts on podcast.futureoflife.org
“Before AIP we used separate people for editing, thumbnails, and website work, which created overhead. With one point of contact, we spend less time on post-production and can focus more on podcast and non-podcast work. We now publish high-quality clips more consistently.”